As deployment of cross-channel marketing campaigns increases, so does the complexity of data collection, and the resources required for monitoring. Understanding your campaign’s results in real-time will introduce dynamic power into your marketing efforts. Our tool facilitates integrated reporting using real-time data feeds customized to your business, resulting in improved campaign monitoring that allows you to make in-campaign adjustments “on the fly”. You simply log into your reporting portal and see how your cross-channel message is being received and its performance tracked to-date.  Proving ROI has never been more important, and post mortem reporting is insufficient. Morph delivers real-time reporting to support in-campaign analysis to help to deliver superior results.

Graph Source: InfoTrends; Forrester